A successful marketing strategy demands a written plan; well thought over a fixed period of time. You will not receive immediate results; marketing is not magic. (If you receive immediate results, you may want to rethink your offer and/or make sure your business is not drowning.) If you are inconsistent with your message or approach, you are weakening the chance of a positive result. Design a plan that includes multiple ways of staying in front of your prospects and clients that includes a variety of approaches; a phone call, an email, a personal handwritten note, a direct mail piece with a special offer, an invitation to an event, a gift of tickets to a special game or theater production, an article that would interest them, etc... If you are targeting prospects you will not have a lot of personal information, therefore you may want to educate them on who you are and what you do, then the irresistible offer.