Newsletters are a subtle way of staying in front of your clients and prospects. Newsletters should be entertaining and add value to the relationship. Newsletters are not for selling or hand slapping. Some fun features are local events and things to do, activities for children, brain teasers, jokes or recipes. Get your audience involved. Offer a gift certificate or prize for replying with the correct answer to the riddle. Or, ask your prospects to send you their favorite recipe. And, last but not least, highlight a non-profit cause in your neighborhood and challenge folks to make a donation and/or get involved.