Raintree Swim and Raquet Club
Raintree Swim and Raquet Club remodeled its Fitness Center and purchased all new, state-of-the art equipment. They wanted to announce this to their members as well as prospective members. Together, we determined and identified the demographics of their prospects; age range, annual income, distance from facility. We created several initial draft options for their review and then narrowed it down from there. We knew we wanted an oversized postcard with full color to grab attention. Additionally, the postcard would carry a theme that could be carried over and incorporated into the Open House activities.

Virginia Women’s Institute for Leadership
Mary Baldwin College is a very unique program and the only one of its kind in the Nation. Directed by Brig. Gen. N. Michael Bissell, Commandant and Karen C. Parker, Assistant Director they both realized the need to grow the program exponentially. They were facing loss of State funding and increased competition. Their two greatest challenges were making the program known; announcing it loud and clear to prospects and then getting the prospects attention before any other programs or colleges. We proposed finding alternative sources for prospects, start collecting and using personal information in Marketing materials (Variable Data Printing), implement an Ambassador Referral program using incentives and began collecting pertinent information and data from Graduates of the Program.

Stern Homes
In January 2008, before the housing crash, Stern Homes contacted Vallum Resources to help generate traffic to two of their Richmond communities. Our first step of action was to conduct a Market Survey of its competitors. We needed to find out what others were offering, how they were presenting their product and how they were closing sales. Second step was to revive the curb appeal of each property; more specifically the Model Home on each site. We developed ads for the Richmond Times Dispatch and a series of postcard mailers to specific targeted group; consumers and businesses.